PropertyWire analysis: estate agents face digital marketing shift in 2027

Created Nov 5, 2026 • AI-generated summary

PropertyWire industry analysis (5 November 2026) predicting UK estate agencies face significant digital marketing changes in 2027: consumer search shifting to AI assistants (ChatGPT, Gemini, Copilot), agents advised to target AI-generated responses, agency-owned websites and first-party data gaining value as portal/advertising costs rise, and success depending more on brand trust, original locally-focused content and owned digital assets than advertising spend. Membership limited to coverage of this specific digital marketing 2027 analysis piece.