Zoopla claim: one in three homes listed for sale were tracked by homeowners on its platform first

Created Nov 4, 2026 • AI-generated summary

Property portal Zoopla's claim, reported 4 November 2026 (figures covering the prior year), that one in three homes put up for sale had already been tracked by a homeowner using its platform before formally hitting the market. Zoopla says its registered homeowner audience grew by more than a third over the past 12 months to exceed 6.4 million, and that leads from this audience convert into instructions at 43%, twice its regular valuation lead rate, without disclosing underlying lead numbers or calculation methods. Includes related Zoopla House Price Index context (homes for sale +5% year-on-year, sales agreed -9%) and 2027 investment plans. Membership limited to coverage of this specific Zoopla homeowner-audience/tracking claim.