Zoopla research: Britain's most affordable towns — Shildon tops 929-town affordability analysis

Created Nov 6, 2026 • AI-generated summary

Zoopla analysis of 929 British towns, published early November 2026, identifying Britain's most affordable towns: Shildon, County Durham most affordable at £73,600 (1.15x household earnings), followed by Ferryhill (£91,500) and Peterlee (£96,500); homes in 36 towns cost less than twice combined earnings (Scotland 23, North East 8). GB average £299,100 (4.3x earnings of £69,600); London least affordable at £524,100 (6.11x). Comment from Richard Donnell (Zoopla) and Nathan Emerson (Propertymark, on Bank Rate rise to 4%). Membership limited to coverage of this specific Zoopla most-affordable-towns research release.